Why Do Emotions Matter In Advertising?
Emotions Drive Sales

Check out 12 impressive statistics that show how emotions significantly impact brand association, purchase intent, consumer behavior, and overall sales.

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Today’s leading companies are well aware of the power emotions have on brand perception. Connecting with consumers’ emotions is not only the key to getting the most ROI out of an advertisement, it is essential to earning more revenue. These 12 stats show how emotions significantly impact not only brand perception and purchase intent, but also the bottom line.
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Learn Key Statistics, Such As:
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The percentage of people who said they are “very likely” to purchase after experiencing an intense emotional response to an ad.
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The amount of profits gains emotional campaigns generate vs. logic-based campaigns.
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The likelihood emotional ads will be shared vs ads with weak emotional appeal. 
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